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What One Thing?

Phil Davenport and Hayley Baxter

One business. One lesson. Every episode.

Real businesses. Real stories. Real-time.

What One Thing? is the straight-talking bi-weekly podcast for growing UK businesses with a team who are on the move — building, scaling, and figuring it out as they go.

Join co-hosts Hayley Baxter (Corbar Accounting) and Phil Davenport (Affirm IT) as they chat with fellow business owners and share their own lessons from the journey — the things they wish they'd known, the wins, the wobbles, and the one thing that made the biggest difference.

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Episodes

48 episodes

  1. How to Reduce Business Costs by Solving the Right Problems - Dave Oakes 32:02
  2. Are You Investing in Your People or Just Your Business? - Angela Hodgson 40:22
  3. How to Stop Firefighting in Your Manufacturing Business - Harvey Leach 35:35
  4. Know Your Numbers: Management Accounts, Profit Margins & Better Business Decisions - Marc McArdle 34:26
  5. The Superhero Complex: Business Growth, Boundaries & Learning to Let Go - Ben McManus 33:34
  6. Your Brand Isn’t Your Logo: How Manufacturers Build a Business People Trust - Lucy Rennie 36:33
  7. How Manufacturers Can Win More Business: Turn Marketing Into Sales - René Power 32:50
  8. Practical AI Processes - Marie Piercy 22:04
  9. People Buy Holes, Not Drills:| How to Stand Out and Win More Customers - Alastair Ruston 26:24
  10. The Business Plan You Should Never Stop Updating - Laura Holland 33:32
  11. Talk To People - Daisy Ferns 29:46
  12. Stop Buying AI Tools: Solve the Problem First - Richard Geary & Scott Evans 24:17
  13. We Tried a 30-Day Business Challenge… did we win or learn? 15:14
  14. Be Real - Why Pretending Everything's Fine Is Hurting Your Business - Marc Johnson 34:41
  15. Why Your Ideal Client Isn’t Who You Think - Diyar Abdullah 31:01
  16. The One Thing That Stops You Doing Everything in Your Business - John Lamerton 26:06
  17. How to Build a Consistent Pipeline: Our 30-Day Relationship Building Experiment 10:07
  18. How To Use AI Without The Hype - Ian Lockwood 33:54
  19. Know Your Numbers - Debbie Porter 31:59
  20. Growth Without Freedom Isn’t Success – Bev Flanagan 34:12
  21. You Built It… Now What?: When Success Misaligns – Lisa Johnson 27:58
  22. Lessons Learned Running a Business in 2025 (Honest Reflections from Two Founders) 28:02
  23. What We’ve Learned From Running a Weekly Podcast as Business Owners| What One Thing 20:25
  24. Taking Radical Responsibility in Business: How Jo Simpson Survived the 2008 Crash 31:45
  25. Nice Won’t Scale. Or Will It? Culture as Strategy – Neil Shaw 22:45
  26. Stop Trusting Recruiters Blindly: The Hidden Model – Rebecca Morris 25:35
  27. Discounting Is Destroying You: Brutal Math – Stuart Mason 28:33
  28. Stop Trading Time for Money: Build Resilience – Angela Hodgson 27:42
  29. You Are the Problem: Brutal Leadership Wake-Up – Steve Knowles 25:05
  30. AI for SMEs: Your Processes Are Too Manual: Automate 60% Today – Neil Macdonald 33:18
  31. You Are the Bottleneck: Why Your Team Can’t Grow – Dawn Baxter 30:34
  32. You’re Hiding in Plain Sight: The Brand Truth – Jojo Smith 30:30
  33. You’re Undercharging And Overdelivering – Meg Fenny 35:06
  34. AI Won’t Save You: Discipline Will – Ewan Reid 22:41
  35. Perfectionism Is Costing You - Donna Hall 28:59
  36. You’re Using Xero Wrong: The Hidden Cost – Ian Phillips Xero 32:46
  37. Your Brand Is Hiding You: Why You’re Invisible – Regina Martin 31:07
  38. You’re Not Failing — You’re Quitting Too Early: Marginal Gains – Alastair Robertson 48:43
  39. Busy But Broke: The Pricing Wake-Up Call – Jade Hallam 27:20
  40. From Operator to Owner: The Shift That Changes Everything – Kelly Shaw 48:16
  41. Stop Playing Small – Jo Wood & Zoe Whitman 50:28
  42. Stop Overthinking Sales: Just call people – Hazel Woodward 48:02
  43. Stop Charging By The Hour: You’re Undervaluing Yourself – Jenna Farmer 28:10
  44. Your Business Became A Prison: Escape the “monster” you built – Sophie Baldwin 46:22
  45. Revenue Isn’t Success: The £1m business she shut down – Emma Hine 31:24
  46. Outsourcing Isn’t Weakness — It’s Growth – Catherine Wenborn 26:32
  47. Why Confidence Matters More Than Qualifications in Business – Hayley Baxter 19:40
  48. From Redundancy to Resilience Leaping into Business - Phil Davenport 14:54