Earned First
Peter Jacob on promise and patience in Middle East PR markets
31:31
Peter Jacob, managing director of Current Global MENA, joins the Earned First podcast to discuss how international PR firms are adapting to a fast-changing Middle East environment. The lure of the region stands in stark contrast to tougher market conditions elsewhere, but Jacob warns comms professionals that a long-term perspective is required for success.
In conversation with Arun Sudhaman, he…