Earned First
How Zeno harnessed cultural intelligence, AI & agility to restore growth
31:16
In a tough agency market, Zeno Group CEO Barby Siegel and chief client impact officer Thomas Bunn share how they've returned to growth by restructuring around culture-first strategy and predictive intelligence.
Recorded at the 2025 Cannes Lions Festival, the duo reveal their shift from traditional account management to embedded teams of strategists, creatives, and data analysts working directly…