Castuner

The Upper Brand

Mayer Brown

Welcome to The Upper Brand, the podcast dedicated to providing you with the knowledge and tools to gain the upper hand in the competitive world of trademarks and branding.Hosted by industry leaders, this podcast delves into the intricacies of trademark law, brand strategy, intellectual property management, and licensing, offering invaluable insights and practical advice to help you protect and elevate your brand.Each episode features in-depth discussions on a wide range of topics, including trademark fundamentals, brand strategy, legal insights, case studies, and expert interviews.Whether you're an entrepreneur, a business owner, or a legal professional, The Upper Brand equips you with the expertise to make informed decisions and achieve trademark and branding excellence. Tune in to stay ahead of the curve and ensure your brand's success in today's dynamic marketplace.

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Episodes

17 episodes

  1. Token Use Won't Cut It—TTAB's Landmark Reexamination Ruling Cancels EVERWISE CREDIT UNION Mark 17:11
  2. Schedule A Litigation: The Courts Strike Back 21:25
  3. Pattie Gonia v. Patagonia: When Trademark Enforcement Becomes a Brand Crisis 21:44
  4. Who Gets Credit? Collaborative Art and Copyright Claims 19:36
  5. When a License Becomes a Franchise: Hidden Risks in Contract Drafting 13:14
  6. Pizza Puff Showdown: When Trademarks Go Generic 18:38
  7. Crocs, Inc. v. International Trade Commission 17:32
  8. The Upper Brand – Gray Market Goods 15:47
  9. The Upper Brand – BU v. BU 17:02
  10. Scaling a Business Through Strategic IP Partnerships and Brand Licensing 13:28
  11. The F Word at the Federal Circuit 17:54
  12. Intelligence Gathering for Brand Protection - A Discussion with Jeremy Hurewitz, Author of Sell Like A Spy 45:37
  13. Penn State v. Vintage Brands 14:35
  14. Key Court Decisions: Functional and Generic Trademarks 20:04
  15. Lost in Translation: The Doctrine of Foreign Equivalents in Trademark Law 14:16
  16. Non-Traditional Trademarks 39:20
  17. Welcome to The Upper Brand 1:35