B2B Influence
Trust, Visibility and AI: 5 Marketing Priorities for Professional Services Firms
22:53
The conversation with Stephanie Grober from the Horowitz Agency explores the unique challenges of marketing to professional services, the importance of a multi-channel marketing strategy, balancing brand storytelling with data-driven ROI, the significance of consistent marketing touchpoints, the advantages of outsourcing vs. building in-house marketing teams, the integration of PR and digital…