B2B Influence
23 - How to Avoid Wasted Marketing Spend: Insights for Law Firms
26:02
In this episode of B2B Influence: Spotlight on Industry Game-Changers, Paula Chiocchi interviews the Co-Founder and Managing Partner at Law Firm Fractional CMOs, Stuart Foster. Stuart discusses the challenges of measuring marketing ROI, the shift from traditional to digital marketing, and the importance of understanding the customer journey. Stuart emphasizes the need for cohesive strategies,…