B2B Influence
40 - The Future Of B2B Marketing Data Has Arrived: 6 Shifts to Embrace Now
28:02
This conversation with Aaron Dix of BettrData.io explores the challenges and opportunities in B2B data distribution, emphasizing the need for modernization and adaptation to changing buyer behaviors. It delves into the impact of AI, the shift towards self-service, and the importance of metadata and data protection.
Takeaways
B2B data distribution is in need of modernization
AI and…