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Ops or Die!

Katie Whitcraft and Maria Pienaar

Ops or Die is the no-fluff podcast where ScaleSpark’s Katie Whitcraft and Maria Pienaar get real about the operations chaos that kills startups—and how to fix it. Hear unfiltered takes, practical tips, and interviews with founders, VCs, and ops pros who know what it takes to scale smart and stay alive.

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Episodes

18 episodes

  1. When the Job Disappears, Who Are You? Tonya J. Long on Identity Beyond Work 1:09:34
  2. The QuickBooks Delusion: Why a Login, a Bookkeeper, and an SOP Still Aren't Financial Intelligence 1:02:01
  3. Legal Is a Growth Engine: Why the Smartest Founders Lawyer Up on Day One 55:24
  4. You Can't Call a CEO's Baby Ugly: The Messaging Truth Founders Avoid 1:03:24
  5. It Doesn't Know What It Doesn't Know: Building the Context Layer Your AI Is Missing 1:08:02
  6. The Cult, the Cartel, and What Every Founder Gets Wrong About Resilience 1:00:05
  7. Before You Tell Anyone, File: The Patent Strategy That Protects and Funds Your Startup 55:14
  8. Find Your Swiss Army People - and Other Things Nobody Tells You About Scaling a Startup 1:02:41
  9. Culture Isn't What You Say. It's What Actually Gets Heard 1:01:05
  10. The I Love Lucy Problem: When Orders Fly and Ops Falls Apart 57:08
  11. I Am Your Worst Nightmare When I Look at Your Deck — Here's What I'm Looking For 1:08:43
  12. Mission Doesn't Pay The Bills: Nonprofit Ops, Finance & Boards Done Right 1:00:11
  13. The Roles vs Process Trap : Why Your Ops Aren’t Scaling 56:50
  14. AI, Compliance & Why You Can't Ghost the Government 58:25
  15. Intangible Assets, Real Attitude: Paul Kallmes on IP Ops 54:34
  16. The Scaling Kill Switch: Operations with Tomika Anderson Smith 52:09
  17. Dress Your Startup for Success: Why Branding is Your First Growth System 55:03
  18. From Chaos to Clarity: The Punk Rock Guide to Business Ops 45:32