Martechture
AI’s Next Phase: AI Marketing Mindset (Season 2 Episode 3)
6:06
AI is no longer an experiment in marketing - it’s becoming core infrastructure.
In this episode, we unpack how AI is moving from a set of productivity features to a foundational system that modern CMOs must architect and govern. We explore why personalization at scale only works when AI is embedded into data flows and workflows, not bolted on, and why many B2B leaders remain stuck in tactical…