eCommerce Evolution Podcast
eCommerce Evolution | 346: Jones Road’s YouTube Playbook with Cody Plofker
35:16
Cody Plofker (Jones Road Beauty, Marketing Operators podcast) has run YouTube ads that stay live for two to three years without fatiguing — while most paid social creative burns out in a week. In this episode, he breaks down exactly how Jones Road builds YouTube creative that works, why incrementality is the only measurement system...