Castuner

Marketing Talks

Catherine and Tom

A woman and man discuss an interesting marketing topic in Japan.

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Episodes

662 episodes

  1. Visual Bar Timer: Demystifying Customer Psychology and the Jobs-to-Be-Done Theory 7:30
  2. Selling Customer Joy: Value and Marketing Strategy 5:17
  3. Testing Methods Learned from Donki's "Smoke Signal" Marketing 7:15
  4. The Jiatama Switch: Unlocking Better Thinking States 5:31
  5. Porter's Differentiation Strategy and Marketing 5:52
  6. Building Sustainable Cost Advantage Through the Value Chain 6:30
  7. Porter's Value Chain and Competitive Advantage 6:49
  8. Building and Renewing Competitive Advantage 6:33
  9. Shiseido's Foundation Serum Marketing Strategy 7:25
  10. Shiseido and Gen Z Marketing Insights 8:47
  11. Navigating Uncertainty: Porter's Framework for Competitive Future Strategies 7:16
  12. Shackleton's Antarctic Leadership and Survival Lessons 6:09
  13. Why Great Companies Miss Disruptive Innovation 8:46
  14. Winning Markets: Porter's Industry Segmentation vs. Marketing STP 5:40
  15. Biore Kids Stamp UV: N=1 Product Development Driven by Customer Observation 7:58
  16. The Essence of Differentiation in Porter's Competitive Strategy 6:40
  17. Long-Seller Evolution Marketing Strategies 9:39
  18. Gong Cha's V-Shaped Recovery 7:23
  19. Overcoming the Three Barriers of Corporate Culture Transformation 6:01
  20. Why 80% of Executive Strategies Fail 8:27
  21. Famima Apparel’s ¥20B+ Breakthrough: The Power of Smart Curation 8:54
  22. The Stuffed Animal Hospital and Shrine: 4 Steps to Growing a Business from Customer Wishes 8:11
  23. Our Hakone Ekiden: Runners, Broadcasters, and Redemption 6:23
  24. Deep Customer Understanding & Essential Intuition 9:30
  25. Revisiting Adam Smith: Beyond the Invisible Hand 6:30
  26. Kao's Quickle Transforming Daily Cleaning Habits 7:10
  27. Dual Systems: Driving Innovation in Large Enterprises 6:37
  28. From Light to Loyal: Cook Do’s Data-Driven Growth with Urumo Ads 7:23
  29. Context Branding and Strategic Scenarios in Sun Tzu 6:14
  30. From JNR to JR: Understanding Human Nature Through the Division and Privatization of JNR 10:25
  31. Keynesian Economics and J. League Marketing Strategy 8:22
  32. Yamada Denki AI Advertising and Redefining Demand 8:47
  33. Paradox of Customer Loyalty and Innovation Failure 7:57
  34. Architects of Value in Diversified Management 11:13
  35. Earth Chemical Redefining Value in the Care Market 7:36
  36. Kazuo Inamori Accounting Philosophy 7:43
  37. Job Dynamics: Navigating the Evolution of Customer Context 6:11
  38. Driving DX and Organizational Transformation 8:55
  39. "setlog": Youth Trends in Next-Gen Social Media 7:13
  40. Cyclical Evolution of Organizational Focus 8:00
  41. Hypernet: The Dawn of Data-Driven Advertising and Social CRM 6:13
  42. From Walkman and iPod to Spotify: What is the Next Musical Liberation Future 5:45
  43. Strategy of Winning Time Through Differentiation 7:50
  44. KUA Rebranding: Translating Brand Concepts into Creative Action 8:12
  45. Unlocking Value Through Real-World Usage Patterns 8:13
  46. Innovation’s Dilemma: Inevitable Decay of Innovation Giants 5:26
  47. ARAS Reshaping a Factory’s Future 9:40
  48. Yoshigai no Kamaboko Reviving Heritage Through Strategic Value Realignment 7:45
  49. airCloset’s Logistics for Circular Style 7:52
  50. Kyuden Vanilla Initiative - Innovation Beyond Energy 6:24