Techmark Pod
S2E4 : Buyer Personas, Marketing Leadership & Creativity: Unpacking Consumer Behavior with Lebogang Lucy Masia
32:07
In this insightful episode, I sit down with Lebogang Lucy Masia—marketing strategist, thought leader, and advocate for consumer-centric transformation—to unpack the evolving world of marketing through her unique lens. Lucy shares her journey from consumer psychology to leading marketing initiatives for major brands, offering a mother’s perspective on the retail giants Woolworths and Shoprite,…