Techmark Pod
S3E17: Why Most Campaign Briefs Fail Before Work Even Starts - Matt Sexwale
44:39
Marketing is broken when briefs are messy, slow, and full of gaps. Matt Mathabatha, Product Marketing Director at Brave Group, shows how Forge is using AI to turn chaotic campaign requests into execution-ready briefs in minutes and why that could cut timelines from months to days. Alvin Matewa sits down with Matt for a conversation that goes far beyond a product demo. They unpack the real job of…