Everything Clicks

The Retention Mistakes Big Brands Keep Repeating - Allison C Matheson

Apr 16, 2026 41:26

Allison C. Matheson is a customer loyalty marketing leader at Tripadvisor, with deep lifecycle and loyalty experience across major consumer brands including Starbucks Rewards, Tim Hortons, and Zulily.

In this episode, Allison explains why post-click growth breaks when cross-functional alignment breaks, why loyalty programs don’t automatically create loyalty, and how to use AI to speed up…