Technically Creative
Who Decides What Great Advertising Is? Kevin Swanepoel from The One Club
1:01:53
In this episode of Technically Creative, we sit down with Kevin Swanepoel — CEO of The One Club for Creativity and steward of The One Show — to talk about how creative standards are defined in an industry that is constantly reinventing itself. Advertising produces an enormous amount of work every year. Campaigns, films, brand activations, social content, AI experiments. In a world where more…