TP:Talks
From Churn to Earn: What Telcos Can Learn from the HELP Index
36:37
In this episode of TP:Talks, we welcome Kajetan Zwirglmaier and Alexander Zimm from Simon-Kucher to explore the findings of their global telecom study. With insights from over 16,000 consumers across 31 markets, they introduce the HELP index - Happiness, Engagement, Loyalty and Paying - as a smarter way for operators to boost customer lifetime value. The discussion covers the pitfalls of price…