Audience Connection
How to Write Briefs That Get Results: Expert Tips from Amy Goodman, Creative Content VP
33:15
In this episode, Lydia Chan speaks with Amy Goodman, VP of Creative Content Development at TeamPeople, about creating meaningful content that truly connects with audiences.
With her extensive experience leading global creative teams and managing cross-platform media campaigns, Amy explains why we need to prioritize human connection in content creation and why social media shouldn't be treated…