Pulling Threads
How To Run A Race That Makes Zero Money Off Ticket Sales
1:28:12
A random German backyard ultra just put on the best livestream in the game and it hurt to watch, because every idea we'd documented after King of the Hill they pulled off one by one. The event is never how you make the money. It's the vehicle to advertise how you make the money, and if you can't get that right you're selling your house before the event dies. Plus why whinging about your missus…