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From Artist to Entrepreneur: How Ads Can Scale an Online Art School to $2M in Revenue – with Flo Morin

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Most businesses run ads, and many of them lose money doing it. Florence "Flo" Morin found a way to make ads work. She's an artist from Québec, Canada, who built an online art school for a French-speaking audience. Today it brings in close to $2M a year with only three full-time employees, and most of that growth comes from Facebook ads.

Her success didn't come overnight. Before it all came…