StirredUp
She Shoots, She Scores: The Business Behind Women’s Sports
1:26:06
From packed arenas to prime-time TV slots, women’s sports are finally getting the spotlight—but what’s really driving the momentum, and who’s cashing in? In this episode, we dig into the dollars, data, and drama behind the surge in popularity for women’s athletics. From Caitlin Clark's record-breaking rise to the hidden economics of media deals, sponsorships, and streaming rights, we're asking:…