CMO School
When Is the Right Time to Hire a Fractional CMO? (Earlier Than You Think)
13:09
So, when IS the right time to hire a Fractional CMO?
My answer is a lot earlier than most founders think. And yes, I know, of course the Fractional CMO thinks you should hire a Fractional CMO. But I've seen what waiting costs a business, and it's usually more than hiring one would have.
I'm breaking down exactly how I decide, so founders know if they're ready and marketers know what to say…