Field Notes
Why Events Can Make or Break 2026 for Travel Marketers
19:01
In this episode of Field Notes: Insights & Observations for the Travel Marketer, Rachel Normansell from Yodel joins Eric to dig into why events are becoming one of the most important levers for destinations heading into 2026.
From shifting traveler behavior to the rise of AI-assisted trip planning, Rachel unpacks why events can no longer sit at the edges of your marketing strategy—they are the…