Field Notes
Control the Controllables: Leadership, Accessibility, and Strategic Focus in Central Oregon
17:30
In this episode, Eric sits down with Scott Larson, President & CEO of Visit Central Oregon, to unpack how destination leaders navigate uncertainty, prioritize what matters, and make long-term bets in a short-term world.
From accessibility as both a moral and market imperative to using the World Cup not as a campaign—but as a test, this conversation is a masterclass in disciplined…