Builders
Why do brilliant products still fail with April Dunford
1:19:19
In this episode, positioning legend April Dunford breaks down why “product-market fit” is a myth, how founders should think about positioning, and what separates products that grow from those that disappear.We talk about April’s early days turning a failing database product into a billion-dollar success, why most startups get positioning completely wrong, and how to make customers finally get…