Subversive
How Pok Pok Doubled Revenue by Doubling Its Price | Melissa Cash
59:36
When Melissa Cash and her cofounders looked at children's apps, they saw two extremes: addictive games designed to maximize screen time and educational apps built around rote memorization.
So they built something different.
Pok Pok is an Apple Design Award-winning app offering open-ended, Montessori-inspired play - more like a box of LEGOs than a traditional mobile game.
Previously, Melissa…