Stopgap Talks
Hiring Your First Product Marketer: What Really Matters
48:02
Hiring your first Product Marketing Manager (PMM) can feel like a leap into the unknown. What skills matter most? How do you avoid chasing unicorns? And why does capability matter more than job titles when scaling niche roles?
In this episode of Stopgap Talks, Sarah Windsor, Principle Consultant at Stopgap, is joined by Hattie The PMM, founder of productmarketers.com and a leading voice in the…