Dear comms...
S10E1: Stakeholder management - who really matters?
11:49
If you're in comms, you'll probably already have a stakeholder list. But the question is... are the right people on it?
In the first episode of a new series on stakeholder management, Imogen and Amanda start at the very beginning (a very good place to start). Who counts as a stakeholder? And which ones are the most important?
Influence rarely sticks to hierarchy and org charts - and the most…