Quantum Potential
Economic Power of Scarcity with Marketing Expert Kelly Goldsmith
39:47
Remember during the COVID-19 pandemic when people were hoarding everything from toilet paper to potato chips? Or when the desire for a “must have” item drives buyers into strategic chaos to make that purchase? That type of psychological panic-buying is the economic power of scarcity.
On this episode of the Quantum Potential podcast, Provost C. Cybele Raver talks with Kelly Goldsmith, E. Bronson…