BIOEFFECT
Why Skincare Lovers Are Embracing the ‘Milky Wave’
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Milky skincare textures are moving beyond toners and essences, bringing a lighter, more layerable feel to everything from cleansers to serums. This shift reflects a growing interest in formulas that deliver visible hydration and targeted care without adding heaviness. From gel-to-milk cleansers to silky EGF growth factor serums, the latest textures show how different formulas can work together…