Destination Discourse
67: Are Data Hangovers and Zombie Metrics Putting DMOs at Risk? (Emily Zertuche)
59:26
It’s the first recording of 2026, and Stuart Butler and Adam Stoker welcome back Emily Zertuche for round three. After a quick (and rusty) start, they dive into a timely question: as agentic AI accelerates, are DMOs’ fragmented data stacks and inconsistent narratives becoming a credibility risk?
Using a Stu’s News example (L’Oréal’s partnership with NVIDIA), the conversation explores how major…