Creative Figures
Erik Herrström on brands that move culture, David Bowie and working without mood boards
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Designer Erik Herrström on his book The Echo, why his studio never shows clients a mood board, and designing identities for Whitney Houston and Elvis Presley.
"We never show mood boards to our clients, ever."
Erik Herrström grew up in a small village in the south of Sweden and built his first website at twelve. He interned at R/GA in New York on the redesign of Nike.com, later joined the team…