Creative Figures
S02/E37 - Halli Thorleifsson on Building Ueno Twice & Designing Things People Actually Use
53:06
Haraldur "Halli" Thorleifsson built the design agency Ueno from nothing, sold it to Twitter in 2021, and made a decision almost nobody makes: he structured the sale so he'd pay as much tax as possible, in Iceland, on purpose. Because Iceland is the country that gave a kid from a poor family with muscular dystrophy the chance to build something in the first place.
Then he started Ramp Up, which…