Outcomes Audio
When Crisis Hits with Nathan Burchfiel
4:27
When Crisis Hits
Your response becomes your story.
What many Christian nonprofits haven't prepared for is what happens when someone else starts telling your story for you. A crisis is, among other things, a challenge to authorship that introduces a competing version of your organization’s story.
Nathan Burchfiel is a senior vice president at the strategic communications firm Pinkston, where…