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Analyzing Trends

scenarioDNA

Analyzing Trends is written by Tim Stock and Marie Lena Tupot, co-founders of scenarioDNA, a cultural research and intelligence consultancy. Drawing on more than three decades of global fieldwork, semiotics, cultural mapping, futures analysis, and AI-assisted research, they examine how social change takes form through language, media, consumer behavior, technology, brands, and institutions. Their essays identify the cultural systems producing trends, explain how meanings change across markets and communities, and translate those findings into implications for strategy, innovation, policy, and design. Stock and Tupot are the authors of

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Episodes

94 episodes

  1. Foresight Hallucinations 8:20
  2. The Infinite Table 8:09
  3. Super is the New Smart 3:30
  4. The Word Before The Trend 6:19
  5. The Signal Machine is Not the Thinking Machine 10:36
  6. The Invasion Economy 8:04
  7. Story Systems in the Age of Creator Cinema 8:15
  8. When Nostalgia Becomes Culture’s Operating System 8:27
  9. Recycling is a Story System 7:08
  10. When Brand Strategy Runs Out of Story 11:15
  11. Imagining The Spaces We Will Need 15:18
  12. Machines Don't Yawn 14:25
  13. Stealing Jester’s Privilege 10:26
  14. When the Iceberg Starts to Drift 8:51
  15. The Loneliness Problem We’re Not Really Solving 11:30
  16. When the Iceberg Starts to Drift 8:35
  17. Looksmaxxing and the Cost of Being Seen 9:40
  18. The Histories and Futures of Credentialed Intelligence 9:36
  19. Beyond the Chat Window 13:41
  20. The Grammar of Crisis 21:29
  21. The Stories Pictures Tell 20:51
  22. Cracks in the Architecture of Bro Culture 29:45
  23. The Theater of Human Ideas 20:34
  24. The Grammar of the Photo Booth 19:49
  25. A Generation Without Thresholds: The social rituals that once marked independence persist in social limbo 20:56
  26. The Year We Stopped Waiting for Normal: Revisiting 2025 Trend Themes 42:11
  27. The Future Office: What Amazon’s Robots Are Really Telling Us About Work 15:12
  28. What Yogurt Bacteria Know About Innovation 19:27
  29. From Wellville to the War Department 22:17
  30. The Culture Crisis in Consulting 24:06
  31. Global Cultural Dynamics 2035 18:48
  32. Mapping the Next Television Era 18:46
  33. After the Social Network 14:04
  34. Seeing Things: Cultural Hallucinations and the Future of Design Thinking and Foresight 17:50
  35. The Quiet Crack - What Alien: Earth gets right about hybrid life and why it matters at work. 11:59
  36. When Brands Break Culture 13:18
  37. Edges & Intelligence 8:51
  38. The Dead as Cultural Mirrors 11:26
  39. Rethininking Culture in Fashion 9:56
  40. Who Owns Innovation? 15:05
  41. Shibboleths in Branding 23:24
  42. Beyond Emotional Branding 15:25
  43. Decoding Scapegoats 19:31
  44. Rethinking the Unknowns 16:01
  45. Measuring the Irrationality of Culture 18:56
  46. Foresight as Augmented Memory 5:46
  47. Revealing Implicit Cultural Domains 8:59
  48. Sport Design Futures: From Social Change to Data‑Driven Play 17:26
  49. The Ozempic Era of Food and Health 18:58
  50. The AI Purity Test 17:15