Send It!
EP 82: The 160-character masterclass: Writing SMS that actually converts
35:27
A bad email gets ignored. A bad SMS gets you blocked.
In this episode of Send It, Jimmy Kim and Chase Dimond unpack why SMS keeps falling flat for so many brands and walk through the copywriting formulas that actually convert. The problem isn't the channel, it's that nobody learned how to write for it. With only 160 characters up for grabs, every word has to earn its place, every hook has to…