Send It!
EP 74: Conversion psychology: 6 principles for retention marketers
32:45
Retention isn't about technology. It's about human behavior.
In this episode of Send It, Jimmy Kim and Chase Dimond get into the six psychology principles behind why people actually buy. From reciprocity to momentum, these are the human behavior triggers that the best retention programs are built on… and most brands aren't using any of them intentionally.
If you've ever wondered why a…