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How to do winback campaigns in ecommerce
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Win-Backs Are Broken Because Everyone Treats Them Like One Thing
Most brands treat “win-back” like it’s one flow.
On this week’s show, Jimmy Kim and Chase Dimond argue that’s the exact reason win-backs underperform almost everywhere, because a win-back is actually two completely different problems wearing the same name.
They break down the two buckets every brand needs to separate: the lapsed…