Send It!
EP 78: The unsubscribe paradox every marketer gets wrong
27:38
A 0.1% unsubscribe rate isn't the flex most marketers think it is.
In this episode of Send It, Jimmy Kim and Chase Dimond take on one of the most misunderstood metrics in email marketing and make the case that obsessing over unsubscribes is quietly making your program worse. They walk through why playing it safe produces generic content, how a low unsubscribe rate can actually be a warning…