Send It!
EP 56: The secret quarter most brands ignore (Q5)
35:12
The biggest week in ecommerce is the one everyone forgets.
In this episode, Jimmy Kim and Chase Dimond break down one of ecommerce’s best-kept secrets: Q5. The week between Christmas and New Year’s that quietly drives massive revenue for brands that don’t go dark.
Most brands shut off campaigns after BFCM, but consumers aren’t done buying. They’ve got gift cards, return credits, and “treat…