Send It!
We pulled the data on every retention metric brands track, here are the 10 broken ones
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Is your dashboard lying to you? Download our free vanity metrics cheat sheet: https://ecomemailmarketer.com/sendit-vanitymetrics
The metrics every retention team reports up to the CFO might be quietly making the company worse.
Jimmy and Chase break down 10 hot takes on retention KPIs, why most of them are broken, and what to track instead. From inflated opens and bot-driven clicks to fake…