Send It!
EP 62: The secret behind the click and why click tracking is so important
34:01
Most brands obsess over open rates, but ignore the most misleading metric in their dashboard: clicks.
In this episode, Jimmy Kim and Chase Dimond break down the truth about email and SMS click tracking. From accidental taps to bot activity to real buyer intent, not every click means the same thing. But most ESPs lump them all together, inflating your metrics and misleading your…