Tiff Talks Tech
Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)
15:49
Is your CRM lying to you? (Hint: kinda.) In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore. But instead of chasing perfect data, Tiffany offers a…