Skilled
Skills Over Experience: How Irina Novoselsky Is Reframing Leadership at Hootsuite
40:32
Irina Novoselsky presents a leadership model designed for speed, trust, and relevance. At Hootsuite, social intelligence informs decisions across marketing, customer experience, and HR. Talent decisions prioritize skills over experience, enabling internal mobility and adaptability. Leaders build credibility by listening first and showing up authentically. Culture is reinforced through action,…