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Andrea Faulkner Williams: Taking Tubby Todd to #1 at Target, The “Terrible Idea” That Worked
28:21
She waited 10 years to put Tubby Todd on Amazon, ran zero paid ads for the first three, and kept saying no to retail until the business was ready. Andrea Faulkner Williams co-founded Tubby Todd with her husband Brian in 2014. This year, the brand launched on an endcap in over 1,100 Target stores and became the number one baby skincare brand there within weeks. If you’ve ever felt pressure to…