GOOD THINKING
Brand naming Rule #1: Get uncomfortable
45:18
We’ve been name-dropping Nina Beckhardt on this podcast since its inception. Every time naming comes up, she comes up. And she kindly agreed to make it much more official and come on to discuss all things brand naming.
We get into what brands get wrong with naming, how to do it right, why it’s a fantastic positioning tool, the placeholder trap, why dropping vowels doesn’t fool trademark law,…