The Reframe
Ep. 97 - Why We Hold On To Things (Even When They Hold Us Back): The Endowment Effect
23:24
This week, we explore the "endowment effect" -- a very real bias that leads us to overvalue what we have, simply because it's ours.
From that cute pair of shoes gathering dust in our closets, to the professional identities we've invested decades in, this hidden force shapes how we value pretty much everything in our lives.
Let's explore what the endowment effect is -- how to identify its…