Impact Makers

GLP-1. Rewiring Consumption

35:46

The rules of appetite just changed - and so has the shopping basket.

In this episode, Andrew and Caitlin unpack exclusive new MMR research across 3,000 consumers in the US, UK, Germany, Brazil and China to reveal how GLP-1 medications are rewiring global demand. From the surprising sales surge in premium chocolate to the rise of "denser pleasure" formats, we explore what happens when immediate…