Supercool
Solar for 45 Million Renters: How Shine Gets Building Owners to Say "Yes"
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Forty-five million Americans live in apartments. Almost none have solar—not because the technology doesn't work, but because building owners pay for installation while tenants get the savings. It's the split incentive conundrum holding the sector back.
Owen Barrett saw this problem when he started investing in apartment buildings. Nobody in multifamily was thinking about energy—just paint…