Brandy
Has LEGO Lost Its Way? What the LEGO Smart Brick Teaches Founders About Brand Clarity and Focus
16:02
LEGO built one of the most powerful brands in history by standing for one simple idea: limitless creative play. So what happens when that same brand introduces a Smart Brick and leans into connected, tech-driven play at CES 2026?
>> Get the Award-Winning Book (Brandy): BrandyBook.us
In this episode of Brandy, Reilly Newman and Scott Saunders explore whether LEGO has drifted from its core…