Brandy
Stop Destroying Your Brand Equity (And Calling It a Rebrand)
23:12
Learn from F1 and Harry Potter that most rebrands don’t fail. They erase.
They wipe out years of accumulated perception, then call it progress.
On this episode of Brandy, brand strategy is reframed as an issue of asset allocation, not creativity.
Reilly Newman and Scott Saunders of Motif Brands introduce a different model: Scaffolding and Recursion.
Instead of digging for new meaning, you…